Syllabus for MCA First Year Semester – I (with effect from the academic year 2007-2008)
PRINCIPLES OF ECONOMICS AND MANAGEMENT
Lecture : 4 Hrs/week Practical : 1 Hr/week
One paper: 100 marks / 3 Hrs duration Practical exam: 25 marks
1. Introduction to Managerial Economics – Nature and Scope of Managerial Economics, Economic Theory and Managerial Economic, Managerial Economist – Role and Responsibilities 4 Hrs
2. Demand – Law of demand, elasticity of demand, supply function, elasticity if supply, market equilibrium 4 Hrs
3. Demand forecasting – survey methods, evaluation of forecast accuracy
Cost – output relationship. Economies and Diseconomies of scale.
Cost control and cost reduction. Break-even analysis. 4 Hrs
4. Market structures – Perfect and omperfect competition, Monopoly, Oligopoly, Momopolistic Competition, Price Discrimination, Price and Output Decisions under different market structures. Government intervention in pricing. 4 Hrs
5. Management functions, responsibilities of management to society, development of management thought, contribution of F.W.Taylor, Henri Fayol, Elton Mayo, system contingency approaches to management 3 Hrs
6. Nature of planning, decision-making process, management by objectives 3 Hrs
7. Organization structures: functional, product matrix, flat and vertical structures, authority relationships, decentralization and delegation of suthority. 3 Hrs
8. Maslow, Herzberg and MacGregor’s theory of motivation. 3 Hrs
9. McClelland’s achievement motivation, Blanchard’s situation leadership theory. 3 Hrs
10. Marketing: Understanding the concept of marketing mix, Product policy, New product development, Product life cycle and new product development, Channels of distribution, Pricing, Advertising and product promotion policies, Marketing research. 8 Hrs
11. Human resource management – selection, training and appraisal and compensation administration. 6 Hrs
Reference books:
1. Principals & Practice of Management : L.M.Prasad
2. Principals of Macroeconomics: Mankiw, Thomson
3. Managerial Economics Varshney Maheshwari, S.Chand
4. Managerial Economics Dean Joel PHI
5. Managerial Economics D.N. Divedi, Vikas Publishing house
6. Managerial Economics Naylorm Vernon, Wertz
7. Marketing Management, Rama Swamy, Nama Kumari
8. Essential Management, Koontz 7th Edition
9. International marketing, Francis Cherunilam
10. HR & Personnel Management, Ashwathaappa
