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    UNIVERSITY OF PUNE SYLLABUS FOR TYBA Functional English

    TYBA
    Annexure-II
    Structure/ Pattern of Syllabus must be as follows:
    1) Title of the Course: Functional English (Vocational)
    2) Introduction: Pattern- Annual
    3) Eligibility: Should have offered Functional English (Vocational) at F.Y.B A
    & S.Y.BA and passed as per University rules
    4) Examination
    A) Pattern of examination
    i) 80-20 University semester examination of 80 marks & Internal
    assessment of 20 marks. Details as per syllabus
    ii) Pattern of the question paper: As per specimen given
    B) Standard of Passing : As per University norms
    C) ATKT Rules : As per University norms
    D) Award of Class : As per University norms
    E) External Students : Not allowed
    F) Setting of Question paper/ Pattern of Question paper: As per University
    norms
    G) Verification of Revaluation: As per University norms
    5) Structure of the Course :
    i) Optional
    ii) Medium of instruction : English
    6) Equivalence subject/ papers & Transitory Provision: Functional English
    (Vocational)
    7) University terms: As per University norms
    8) Subject wise Detail Syllabus : Attached
    9) Recommended books: : Mentioned in the syllabus
    2
    Functional English: TYBA
    Paper V Introduction to Print Media and Writing for Mass Media &
    Key Competency Modules
    Objectives
    · Acquainting students to new career options and equipping them to be prepared for
    the same
    · Preparing students for various careers in language like translation, technical
    writing, writing for mass media, advertising, free lancing
    · Creating awareness about language change from one media to the other
    · Encouraging students to observe, compare and analyze the language activities of
    media through exposure
    · Providing them with basic data required for skills like translation especially
    related to media.
    Term I
    Course content
    Lectures: 48 (Figures to the right indicate lectures allotted per topic)
    A An Introduction to Print Media and Writing for Mass Media
    I Writing News : 8
    i) Elements of News- head line, intro, date line, lead, main body etc
    ii) Characteristics of News- clarity, precision, simplicity, objectivity,
    credibility, authenticity etc
    iii) Types of News- political, commercial, sports, social, cultural, local,
    regional, international etc
    iv) Comparison of news appearing in different news papers with special
    reference to language
    v) Comparison of news items appearing in print and electronic media with
    special reference to language
    vi) Difference between writing for Newspaper and Radio & TV with
    reference to Language
    II Letters to Editors expressing views on given data: 10
    i) Letters to editors and their relevance for the news paper, for the writer and
    for the society
    ii) Structure of letters to editors- salutation, reference and date of the news
    item, consistent and logical expression of opinion, appropriate and
    effective use of language, precision
    III Changing Verbal Aspect of an Advertisement: 10
    i) use of effective, precise and catchy language
    ii) Innovativeness
    iii) Difference between Advertisement in Print Form and in Electronic Media
    from Language point of view
    3
    IV Writing Book Reviews : 12
    i) Nature of book review
    ii) Characteristics and purpose of book review
    iii) Review and critical analysis
    B Key competency Modules :8
    i) Stress, Time and conflict Management
    ii) Introduction to Right to Information
    iii) Creative Thinking
    Term II
    Course content
    Lectures: 48 (Figures to the right indicate lectures allotted per topic)
    V An Introduction to Print Media and Writing for Mass Media
    Writing Articles and Features: 12
    i) Difference between articles and features
    ii) Selection of topic of relevance
    iii) Readability and interest
    iv) Writing Radio talks/ simple conversations based on certain themes to be
    developed in a radio play
    VI Technical Writing: 10
    i) Nature of technical writing
    ii) Relevance of technical writing
    iii) Technical writing as a career
    VII Translation with reference to mass media: 10
    i) Study of the translated words given in the provided list for their effective
    use while writing for Media
    ii) Study of the translated phrases of drafting and noting given in the
    provided list for their effective use while writing for Media
    iii) Translating given text from Hindi/Marathi into English and vice-aversa
    VIII Film Review: 10
    i) Major types of films- Documentaries and Feature films
    ii) Essentials of a film: a) Story and plot
    b) Script and dialogue
    c) Direction
    d) Acting
    e) Cinematography
    f) Music
    iv) Writing film reviews with reference to the above points
    Suggestions for Teaching
    1) Teacher’s role should be to enable learning, rather than teaching.
    2) Teacher as facilitator will provide samples for all subtopics prescribed for Paper V
    and also encourage students to collect samples
    4
    3) Teacher will encourage students to listen to/ watch various programmes on radio/TV
    to observe the role of the anchor/ compere and make them talk about her/his language
    skills
    4) Teacher will encourage students to collect news from different newspapers
    5) Teacher may encourage students to maintain a file of news/ articles/features
    appearing on the same subject in different papers/magazines/ weekly etc and compare
    them from language point of view.
    6) It will be commendable if the teacher could arrange screening of films for students
    and encourage discussion
    7)Teacher can use local resources to collect material and can have fruitful
    collaborations with group/ agencies engaged in similar kind of activities
    Paper V: Introduction to print media and writing for mass media & Key
    Competency Modules
    Evaluation Pattern
    Internal Assessment 20
    Annual Exam 80
    Internal Assessment (Term Work) total Marks 20
    A)
    i) Students will collect book reviews and film reviews (at least one each) from news
    papers /magazines and will write comments on them from the point of view of the
    language and content 10 marks
    ii) Students will collect at least 5 different types of advertisements in print and will write
    comments on the effectiveness of language 10 marks
    iii) Student will write at least one article and /or feature on any topic of interest. (At least
    two drafts each). (Let students be encouraged to publish it, at least in the college
    magazine) 10 marks
    iv) Attendance, regularity and participation in departmental
    activities 10 marks
    Marks of i to iv above, will be reduced to 20
    (All the above will be produced at the time of the practical examination of Paper VI)
    B) Term End Examination 60 marks
    to be reduced to 20 marks
    Total of A and B to be reduced to 20marks
    Pattern for Term End Examination Total marks 60
    Q1 Writing a letter to the editor, based on given data 10
    Q2 Writing a book review 10
    Q3 Changing the verbal aspect of a given Advertisement 10
    5
    Q4 Changing verbal aspect of news from prints so as to suit audio/ audio-visual media
    10
    Q5A short notes/ short answer questions on topic I (2 out of 4) 10
    Q5 B Writing news based on given data 10
    Annual Examination Total marks 80
    Q1 writing news based on given data/ changing verbal aspect of an advertisement
    15
    Q2 Short note/short answer question on Topic V (2/4) 10
    Q3 A Short note/short answer question of theoretical nature on Topic VI (2/4)
    10
    B Conversion of given specifications into a technical text 5
    Q4 A Giving Marathi/Hindi words/phrases for the English term 10
    B Translating given text into English and vice-a versa 10
    Q5 A Short note/ short answer question based on topic VI (2/4ii) 10
    B writing a film review 10
    Books Recommended
    · The Structure of Technical English A.J. Herbert
    · News Writing and Reporting for Today’s Media Itule Bruce
    · An Introduction to Journalism Carole Fleming
    · Mass Communication in India Keval Kumar
    · Television news Writing and Reading H.H.MustafaJaidi
    · Newspaper Feature Writing
    · Newspaper an Introduction
    · The Cinema as Art Ralph Stephenson, Jean debrix
    · How Films are Made Khwaja Ahemad Abbas
    · Vyavaharik Marathi Univ. of Pune Publication
    · Vyavaharik Marathi Phadke prakashan, Kolhapur
    6
    Paper VI Entrepreneurship development, Project Report & Oral Communication
    in English: advanced (Practical Paper)
    OBJECTIVES
    · Encouraging students to thrash out the possibility of self employment
    · Providing them with basic sources of information regarding SSI
    · Promoting the idea of self employment through field work, study reports and
    interviews
    · Leading students to overall development of personality through key competency
    modules
    · Initiating students into research through project report
    · Furnishing basic information about ethics, business ethics, role of an individual in
    society so as to develop a value-base among students through Key Competency
    Modules
    · Exposing students to work environment and work experience through visits and
    field work
    · Creating a possibility of focused writing in the field of their interest
    Term I
    Lectures: 48 (Figures to the right indicate lectures allotted per topic)
    Course Content
    Unit I : Entrepreneurship Development 5
    5
    · Meaning and Concept of Entrepreneurship Development
    · Factors affecting the growth of Entrepreneurship
    · Benefits of Being an Entrepreneur
    · Qualities of an Entrepreneur
    · SWOT Analyses
    · Functions of an Entrepreneur
    · Unit II 4 +2 Practical
    · Promotional steps for starting a Small Scale Industry
    · Meaning, definition and types of SSI
    · Role of the Government in promoting SSI
    · Sources of Information: Practical
    · District Industry Centre, MIDC, MS SSI Development Corporation, National
    Institute of E and Small Business Development (IESBUD), National E
    Development Board (NEDB), E D Institute of India (EDII), State Industrial
    Development Bank (SIDBI), MSEB, office of the Charity Commissioner
    7
    Unit II Service Industries: 4
    · meaning, definition and scope,
    · process of registration: small scale and service industries
    · Similarities and difference between small scale and service industries
    Unit III 15
    Techno Economic Feasibility Assessment
    · Primary Project Report
    · Detailed Project Report
    · Techno Economic Feasibility Report
    Unit IV 3
    · Personnel Management
    · Meaning and Definition
    · Recruitment and Selection
    · Training
    Unit V 7
    · Legal Aspects
    · Basic Knowledge of Income tax, sales tax, , VAT
    · Factory Act and Payment of wages Act, shop act
    Unit VI 8
    Motivational Stories of Two Successful Entrepreneurs: Practical: Field work as well as
    reading biographies/ autobiographies.
    Practical
    Sr No Title of the Practical Objective Mode
    1 1Experiences of Entrepreneur Identification of
    Entrepreneurial
    Qualities
    Interview
    2 2Pitfalls of Entrepreneurship Problems faced by
    an Entrepreneur
    Interview
    3 Preparation of a project report Understanding
    Techno Economic
    Feasibility
    Assessment
    Project work
    4 Modern Management Techniques TechniqueTo
    study/survey the
    development of an
    Industry
    Visit
    Key Competency Modules
    · Managing Professional Challenges
    · General and professional Ethics
    8
    Term II A
    I. Voice Culture, Voice Modulation: breath- control, sharpness, and volume of voice,
    pitch variation, pronunciation and intonation 2
    The above will be tested in the external practical exam for 5 marks from the
    overall performance.
    II. Preparing News Bulletin for Radio/TV containing international, national, regional,
    local and sports news 12
    This bulletin will be prepared by students themselves and will not be downloaded.
    Students will work on it for the term and keep it ready before final practical exam for
    reading. A copy of the same will be submitted to the dept beforehand. (The students may
    be encouraged t transcribe their script phonemically)
    III. Speech of about 5to 7 minutes on a given topic. 12
    Students will be encouraged to hear public speeches and write analysis of the
    same in their journal from the point of view of language, organization of thought,
    expressions of ideas and emotions, informative ness, use of illustrations, quotations, body
    language, effectiveness etc. They may be given a list of topics for practice as well as to
    write the outline plan of the speech they will make.
    IV. Talking in a group- a ‘free-talk’ activity to test spontaneity, naturalness, vocabulary,
    initiation, cooperation, consistency in expressing opinion etc 12
    B Project Report or exercises in creative performance in any one area of languageuse
    studied in FE Syllabi 10
    Suggestions for Teaching
    1) Extensive use of newspapers, radio and TV in the classroom is necessary
    2) Teacher, with the help of the Head and Coordinator will plan the field and other
    activities beforehand and will prepare academic calendar
    3) Students will be encouraged to spend more time with the department for fruitful
    activity
    4) Guest lectures may be arranged from time to time
    5) There will be insistence on students attending public speeches/ internet may be
    used for the same in absence of public functions
    6) For project students must be able to use all the 4 language skills
    7) As an option to project they may be encouraged to do exercise in any one area of
    language use studied in SY/TYFE syllabi; for example a student interested in
    newspaper may write articles, features, news of different types, letters to editors to
    show his/her proficiency in using language comfortably in that particular area.
    He may be encouraged to write several different headlines for the same news to
    show his creativity or a student interested in trying his/her language skills in the
    field of advertising may write copy of ads of different types (eg. Domestic,
    cosmetics, health drinks, social cause) for different media. The respective
    dept/college may give a certificate for such a student showing proficiency of
    language skills required for a particular vocation
    9
    Evaluation Pattern
    Internal Assessment 20
    Annual Exam 80
    Internal Assessment (Term Work) total Marks 20
    A) Practcals based on Units III & IV (Speech and talking in a group) of term II
    20 marks
    Participation in visits/activities 20 marks
    Total to be reduced to 20 marks
    B)Term End Examination 60 marks
    Total to be reduced to 20 marks
    Total of A and B to be reduced to 20marks
    Pattern for Term End Examination:
    5 questions of 12 mark each covering the entire portion.
    Annual Examination (Practical) 80 marks
    Pattern for the Annual Question paper
    A:
    Q1 Reading news for TV/Radio – the students will present the News bulletin they have
    prepared as term work 10
    Q2 Interaction with the examiner: regarding reports prepared on ED practical
    20
    B:
    Viva on Project Report 50
    Books recommended
    · Structures and Strategies:
    · An Introduction to Academic writing Davis, Lloyd & Mackry, Susan
    · Entrepreneurship Development: G.R. Basotia / K K Sharma.
    · Strengthen Your English
    · Writing Reports