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    syllabi for Certificate Course in Mass Communication and Video Production (Add-on Course) for the examination Of Punjab University, Chandigarh

    Paper – I: Mass Communication
    Total Periods 130
    Theory 80
    Practicals 50
    Total Marks 100
    Theory Marks 60
    Practical Marks 40
    Instructions for paper setters and candidates:
    • The maximum marks for the theory paper will be 60. Time allowed will be 3 hours.
    • There shall be 9 questions in all out of which 5 have to be attempted.
    The first question is compulsory comprising 10 short answer type questions spread over the whole
    syllabus to be answered in about 75-100 words each. The candidates are required to attempt 6
    questions. Each question shall be of 2 marks. (6X2 = 12 marks)
    Rest of the paper shall contain four units. Two questions shall be asked from each unit and the
    candidates shall be given internal choice. The candidates shall attempt one question from each unit.
    Each question will carry 12 marks. (4X12 = 48 marks)
    Question paper will be set in English but the medium of examination will be English, Punjabi and
    Hindi.

    Unit I:
    Communication: Meaning, definition, forms (Intrapersonal, Inter personal, group, mass)
    Basic theories of Communication: Bullet Theory & SR Model
    Unit II:
    Brief introduction of evolution of early newspapers in Europe and India.
    Role of Indian press in Freedom Struggle.
    Unit III:
    Basics of Journalism & Essentials of News writing
    News: Definition, nature & structure (5Ws & 1H)
    Feature: Definition, nature & types
    Unit IV:
    Role, responsibility and accountability of Journalists
    Code of Ethics (Press Council of India)
    Practicals: Total Marks: 40
    Project on any one aspect of communication 15 marks
    Practical file: clippings of different types of leads 5 marks
    Different types of news reports 5 marks
    Different types of features 5 marks
    Idea generation and writing of a feature 5 marks
    Fact gathering and writing of a news report 5 marks
    Courses of Reading
    ESSENTIAL READING
    1 Wilbur Schramm : Mass Communication. 2nd ed. Urbana, University of Illinois Pr. 1960
    2 Wilbur Schramm : Process & Effects of Mass Communication Urbana, University of
    Illinois Press 1953.
    3 Lee Richardson : Dimensions of Communication. N.Y. Appleton- Century-Croft, 1969.
    4 Kenneth K. Anderson : Introduction of Communication, Theory and Practice. Menlo Park,
    Cummings Pub. Co., 1972.
    5 Deniel Ketz et al : Public Opinion and Propaganda N.Y. Holt 1962.
    6 Anderson, Kenneth : Introduction to Communication. Theory and Practice. Cummings
    Publishing Co., California, 1972
    7 Everett M. Rogers : A history of communication study. The Free press, 1997
    8 S.K. Goel : Communication Tomorrow. Common Wealth publishers, 1999
    9 Steven G. Jones : Cybersociety, Sage Publication, 1998.
    10 Michael Norton and Purba
    Dutt
    : Getting started in Communication, Sage Publications, 2003.
    FURTHER READING:
    1 Ball-Rokeach, Sandra &
    DeFleur, Melvin
    : Theories of Mass Communication. Longman, New York, 1975
    2 Berlo David : The Process of Communication. Holt, Rinehart & Winston, NY, 1960
    3 Blumler, Jay G & Katz, Elihu
    (ed.)
    : The uses of Mass Communication, SAGE, Beverly Hills, 1974
    4 De Sola Pool, Ithiel (ed) : Handbook on Communication, Rand McNally College Publishing Co.,
    Chicago, 1972
    Paper – II: Video Production
    Total Periods 130
    Theory 65
    Practicals 65
    Total Marks 100
    Theory Marks 50
    Practical Marks 50
    Instructions for paper setters and candidates:
    • The maximum marks for the theory paper will be 50. Time allowed will be 3 hours.
    • There shall be 9 questions in all out of which 5 have to be attempted.
    The first question is compulsory comprising 10 short answer type questions spread over the whole
    syllabus to be answered in about 75-100 words each. The candidates are required to attempt 5
    questions. Each question shall be of 2 marks. (5X2 = 10 marks)
    Rest of the paper shall contain four units. Two questions shall be asked from each unit and the
    candidates shall be given internal choice. The candidates shall attempt one question from each unit.
    Each question will carry 10 marks. (4X10 = 40 marks)
    Question paper will be set in English but the medium of examination will be English, Punjabi and
    Hindi.
    Unit I:
    TV program distribution system: terrestrial transmission, satellite transmission, cable transmission, DTH
    etc.
    Unit II:
    Brief introduction to the origin and development of television in India; international telecommunication
    union, (ITU), INTELSAT and COMSAT.
    Unit III:
    World systems of broadcasting
    Characteristics of television
    TV as a mass medium – role, function, reach and future.
    Unit IV:
    TV program composition; program planning, program scheduling & strategy; importance of audience
    research in TV; TRP/TAM.
    Practicals:
    Class test 10 marks
    Essay (300-400 words) on any one type of television program 20 marks
    Identify program composition of any five television channels (prime time programming) 20 marks
    Essential Reading
    1 Machin, David & Niblock, Sarah : News production: Theory and Practice,
    Routledge, New York, 2006.
    2 Kaushik, Sharda : Script to Screen: An Introduction to TV
    Journalism, Macmillan, New Delhi, 2000.
    3 Cohen, Akilia A : The Television News Interview. SAGE, New
    Delhi, 1987.
    4 Zettl, Herbert : Television Production Handbook. Wadswoth,
    CA, 2003
    5 Shrivastava, K.M. : Broadcast Journalism in the 21st century New
    Dawn Press Group, New Delhi, 2005.
    6 Fulding, Ken : Introduction to Television Production,
    Longman, New York, 1990.
    7 Cohen,Akiba N. : The Television News Interview. SAGE,
    Beverly Hills, 1987.
    FURTHER READING
    1 Ken Fielding : Introduction to Television Production
    (Arizone State University) Longman New
    York & London.
    2 Lynee S. Gross WCB : Tele Communication- An Introduction to
    Electronic Media. Wm. C. Brown Publisher.