Outlines of tests, syllabi and courses of reading for Certificate, Diploma and Advanced
Diploma Course in Mass Communication and Video Production (Add-on Course) for the
examination of 2012.
CERTIFICATE COURSE
Paper – I: Mass Communication
Total Periods 130
Theory 80
Practicals 50
Total Marks 100
Theory Marks 60
Practical Marks 40
Instructions for Paper-setters and candidates:
• The maximum marks for the theory paper will be 60. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 6 questions. Each question
shall be of 2 marks. (6X2 = 12 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
12 marks. (4X12 = 48 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
Communication: Meaning, definition, forms (Intrapersonal, Inter personal, group, mass)
Basic theories of Communication: Bullet Theory & SR Model
Unit II:
Brief introduction of evolution of early newspapers in Europe and India.
Role of Indian press in Freedom Struggle.
Unit III:
Basics of Journalism & Essentials of News writing
News: Definition, nature & structure (5Ws & 1H)
Feature: Definition, nature & types
2
Unit IV:
Role, responsibility and accountability of Journalists
Code of Ethics (Press Council of India)
Practicals: Total Marks: 40
Project on any one aspect of communication 15 marks
Practical file: clippings of different types of leads 5 marks
Different types of news reports 5 marks
Different types of features 5 marks
Idea generation and writing of a feature 5 marks
Fact gathering and writing of a news report 5 marks
Courses of Reading
ESSENTIAL READINGS
1. Wilbur Schramm : Mass Communication. 2nd ed. Urbana, University of Illinois Pr. 1960.
2. Wilbur Schramm : Process & Effects of Mass Communication Urbana, University of
Illinois Press 1953.
3. Lee Richardson : Dimensions of Communication. N.Y. Appleton- Century-Croft, 1969.
4. Kenneth K. Anderson : Introduction of Communication, Theory and Practice. Menlo Park,
Cummings Pub. Co., 1972.
5. Deniel Ketz et al : Public Opinion and Propaganda N.Y. Holt 1962.
6. Anderson, Kenneth : Introduction to Communication. Theory and Practice. Cummings
Publishing Co., California, 1972.
7. Everett M. Rogers : A history of communication study. The Free press, 1997.
8. S.K. Goel : Communication Tomorrow. Common Wealth publishers, 1999.
9. Steven G. Jones : Cybersociety, Sage Publication, 1998.
10. Michael Norton and Purba
Dutt
: Getting started in Communication, Sage Publications, 2003.
FURTHER READINGS
1. Ball-Rokeach, Sandra &
DeFleur, Melvin
: Theories of Mass Communication. Longman, New York, 1975.
2. Berlo David : The Process of Communication. Holt, Rinehart & Winston, NY, 1960.
3. Blumler, Jay G & Katz, Elihu
(ed.)
: The uses of Mass Communication, SAGE, Beverly Hills, 1974.
4. De Sola Pool, Ithiel (ed) : Handbook on Communication, Rand McNally College Publishing Co.,
Chicago, 1972
3
Paper – II: Video Production
Total Periods 130
Theory 65
Practicals 65
Total Marks 100
Theory Marks 50
Practical Marks 50
Instructions for Paper- setters and candidates:
• The maximum marks for the theory paper will be 50. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 5 questions. Each question
shall be of 2 marks. (5X2 = 10 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
10 marks. (4X10 = 40 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
TV program distribution system: terrestrial transmission, satellite transmission, cable transmission, DTH etc.
Unit II:
Brief introduction to the origin and development of television in India; international telecommunication union,
(ITU), INTELSAT and COMSAT.
Unit III:
World systems of broadcasting
Characteristics of television
TV as a mass medium – role, function, reach and future.
Unit IV:
TV program composition; program planning, program scheduling & strategy; importance of audience research in
TV; TRP/TAM.
Practicals:
Class test 10 marks
Essay (300-400 words) on any one type of television program 20 marks
Identify program composition of any five television channels (prime time programming) 20 marks
4
ESSENTIAL READINGS
1. Machin, David & Niblock, Sarah : News production: Theory and Practice, Routledge,
New York, 2006.
2. Kaushik, Sharda : Script to Screen: An Introduction to TV Journalism,
Macmillan, New Delhi, 2000.
3. Cohen, Akilia A : The Television News Interview. SAGE, New Delhi,
1987.
4. Zettl, Herbert : Television Production Handbook. Wadswoth, CA,
2003.
5. Shrivastava, K.M. : Broadcast Journalism in the 21st century New Dawn
Press Group, New Delhi, 2005.
6. Fulding, Ken : Introduction to Television Production, Longman,
New York, 1990.
7. Cohen,Akiba N. : The Television News Interview. SAGE, Beverly
Hills, 1987.
FURTHER READINGS
1. Ken Fielding : Introduction to Television Production (Arizone
State University) Longman New York & London.
2. Lynee S. Gross WCB : Tele Communication- An Introduction to Electronic
Media. Wm. C. Brown Publisher.
5
DIPLOMA COURSE
Paper – I: Mass Communication
Total Periods 130
Theory 80
Practicals 50
Total Marks 100
Theory Marks 60
Practical Marks 40
Instructions for Paper-setters and candidates:
• The maximum marks for the theory paper will be 60. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 6 questions. Each question
shall be of 2 marks. (6X2 = 12 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
12 marks. (4X12 = 48 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
The Communication process
Barriers to Communication
Communication models: Shannon and Weaver, Lasswell, Berlo
Normative theory of Communication
Unit II:
Growth of Press in Independent India
Overview of the current status of the media industry in India.
Unit III:
News: News Values, Importance of Leads, Process of Newsgathering, Making Maintaining news sources.
Features: Structure of a feature, sourcing ideas for features.
Unit IV:
Editing: Organisation & Operation of a newsroom.
Qualities & responsibilities of a News Editor
Principles of Editing.
6
Practicals: Total Marks: 40
Project on any one aspect of communication 15 marks
Practical file: clippings of Ethical violations by Print Media 5 marks
Analysis of 5 Advertisements 5 marks
Writing of 1 press release 5 marks
Analysis of 2 institutional ads 5 marks
Analysis of 2 public service ads 5 marks
Courses of Reading
ESSENTIAL READINGS
1 Wilbur Schramm : Mass Communication. 2nd ed. Urbana, University of Illinois Pr. 1960.
2 Wilbur Schramm : Process & Effects of Mass Communication Urbana, University of
Illinois Press 1953.
3 Lee Richardson : Dimensions of Communication. N.Y. Appleton- Century-Croft, 1969.
4 Kenneth K. Anderson : Introduction of Communication, Theory and Practice. Menlo Park,
Cummings Pub. Co., 1972.
5 Deniel Ketz et al : Public Opinion and Propaganda N.Y. Holt 1962.
6 Anderson, Kenneth : Introduction to Communication. Theory and Practice. Cummings
Publishing Co., California, 1972
7 Everett M. Rogers : A history of communication study. The Free press, 1997.
8 S.K. Goel : Communication Tomorrow. Common Wealth publishers, 1999.
9 Steven G. Jones : Cybersociety, Sage Publication, 1998.
10 Michael Norton and Purba
Dutt
: Getting started in Communication, Sage Publications, 2003.
FURTHER READINGS
1 Ball-Rokeach, Sandra &
DeFleur, Melvin
: Theories of Mass Communication. Longman, New York, 1975.
2 Berlo David : The Process of Communication. Holt, Rinehart & Winston, NY, 1960.
3 Blumler, Jay G & Katz, Elihu
(ed.)
: The uses of Mass Communication, SAGE, Beverly Hills, 1974.
4 De Sola Pool, Ithiel (ed) : Handbook on Communication, Rand McNally College Publishing Co.,
Chicago, 1972.
7
Paper – II: Video Production
Total Periods 130
Theory 65
Practicals 65
Total Marks 100
Theory Marks 50
Practical Marks 50
Instructions for Paper-setters and candidates:
• The maximum marks for the paper will be 50. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 5 questions. Each question
shall be of 2 marks. (5X2 = 10 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
10 marks. (4X10 = 40 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
Basic functions of Video Camera
Role and responsibility
Basic camera shorts
Unit II:
Language of camera shots
Static and meaning shots
Principal of composition
Camera prespective
Language of transition
Basics of TV script writing
Unit III:
Above and below the line function
Role of producer, director, files manager and editor.
Unit IV:
Basic TV script writing
3 stages of TV video production
Pre- production, production and post-production.
8
Practical Total Marks: 50
1. Watch any TV program for 3-minute and identify the different: Marks = 20
(i) Shots used
(ii) Camera angles
(iii) Camera movements
(iv) Transition used
(v) Camera perspective
2. Write a 5-minute script for a television documentary on any social issue. Marks= 20
3. Produce a 2-minute television documentary of your choice. Marks = 10
Courses of Reading
ESSENTIAL READINGS
1. Machin, David & Niblock, Sarah : News production: Theory and Practice, Routledge, New
York, 2006.
2. Kaushik, Sharda : Script to Screen: An Introduction to TV Journalism,
Macmillan, New Delhi, 2000.
3. Cohen, Akilia A : The Television News Interview. SAGE, New Delhi,
1987.
4. Zettl, Herbert : Television Production Handbook. Wadswoth, CA, 2003.
5. Shrivastava, K.M. : Broadcast Journalism in the 21st century New Dawn
Press Group, New Delhi, 2005.
6. Fulding, Ken : Introduction to Television Production, Longman, New
York, 1990.
7. Cohen,Akiba N. : The Television News Interview. SAGE, Beverly Hills,
1987.
FURTHER READINGS
1. Ken Fielding : Introduction to Television Production (Arizone State
University) Longman New York & London.
2. Lynee S. Gross WCB : Tele Communication- An Introduction to Electronic
Media. Wm. C. Brown Publisher.
9
10
ADVANCED DIPLOMA
Paper – I: Mass Communication
Total Periods 130
Theory 80
Practicals 50
Total Marks 100
Theory Marks 60
Practical Marks 40
Instructions for Paper-setters and candidates:
• The maximum marks for the theory paper will be 60. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 6 questions. Each question
shall be of 2 marks. (6X2 = 12 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
1 2 marks. (4X12 = 48 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
Importance of Radio as a medium of social change, education & entertainment
Characteristics of Radio
Introduction to News Media
Unit II:
Definition, scope & concept and functions of Advertising
Basic principles of Copywriting.
Unit III:
Definition, scope & concept and functions of Public Relations.
Introduction to PR tools.
Unit IV:
Pages make up & Design: Elements of Design (Verbal, Visual & White Space)
Principles of design: Balance, Contrast, Movement, Focus, Unity & Harmony.
11
Practicals: Total Marks: 40
Project on any one aspect of communication 15 marks
Practical file: clippings of Ethical violations by Print Media 5 marks
Analysis of 5 Advertisements 5 marks
Writing of 1 press release 5 marks
Analysis of 2 institutional ads 5 marks
Analysis of 2 public service ads 5 marks
Courses of Reading
ESSENTIAL READINGS
1 Wilbur Schramm : Mass Communication. 2nd ed. Urbana, University of Illinois Pr. 1960.
2 Wilbur Schramm : Process & Effects of Mass Communication Urbana, University of
Illinois Press 1953.
3 Lee Richardson : Dimensions of Communication. N.Y. Appleton- Century-Croft, 1969.
4 Kenneth K. Anderson : Introduction of Communication, Theory and Practice. Menlo Park,
Cummings Pub. Co., 1972.
5 Deniel Ketz et al : Public Opinion and Propaganda N.Y. Holt 1962.
6 Anderson, Kenneth : Introduction to Communication. Theory and Practice. Cummings
Publishing Co., California, 1972.
7 Everett M. Rogers : A history of communication study. The Free press, 1997.
8 S.K. Goel : Communication Tomorrow. Common Wealth publishers, 1999.
9 Steven G. Jones : Cybersociety, Sage Publication, 1998.
10 Michael Norton and Purba
Dutt
: Getting started in Communication, Sage Publications, 2003.
FURTHER READINGS
1 Ball-Rokeach, Sandra &
DeFleur, Melvin
: Theories of Mass Communication. Longman, New York, 1975.
2 Berlo David : The Process of Communication. Holt, Rinehart & Winston, NY, 1960.
3 Blumler, Jay G & Katz, Elihu
(ed.)
: The uses of Mass Communication, SAGE, Beverly Hills, 1974.
4 De Sola Pool, Ithiel (ed) : Handbook on Communication, Rand McNally College Publishing Co.,
Chicago, 1972.
12
Paper – II: Video Production
Total Periods 130
Theory 65
Practicals 65
Total Marks 100
Theory Marks 50
Practical Marks 50
Instructions for Paper-setters and candidates:
• The maximum marks for the theory paper will be 50. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 5 questions. Each question
shall be of 2 marks. (5X2 = 10 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
10 marks. (4X10 = 40 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
TV sound production
Importance of sound in video production
Function of sound
Sound prospective microphone: types
Pick up pattern.
Unit II:
TV Lighting: importance lighting in video production
Function and protection of light
Basic 3-point lighting system for video production.
Unit III:
Basics of video editing
Switching, components of video editing
Using the editing system.
Unit IV:
Offline of online editing system
Non-linear editing- Moviemaker
Primer PRO and FCP.
13
Practicals:
5 minute Video Production 50 marks
Breakup
Pre-production 10 marks
Production 20 marks
Post-production 20 marks
Courses of Reading
ESSENTIAL READINGS
1. Machin, David & Niblock, Sarah : News production: Theory and Practice, Routledge, New
York, 2006.
2. Kaushik, Sharda : Script to Screen: An Introduction to TV Journalism,
Macmillan, New Delhi, 2000.
3. Cohen, Akilia A : The Television News Interview. SAGE, New Delhi, 1987.
4. Zettl, Herbert : Television Production Handbook. Wadswoth, CA, 2003
5. Shrivastava, K.M. : Broadcast Journalism in the 21st century New Dawn
Press Group, New Delhi, 2005.
6. Fulding, Ken : Introduction to Television Production, Longman, New
York, 1990.
7. Cohen,Akiba N. : The Television News Interview. SAGE, Beverly Hills,
1987.
FURTHER READINGS
1. Ken Fielding : Introduction to Television Production (Arizone State
University) Longman New York & London.
2. Lynee S. Gross WCB : Tele Communication- An Introduction to Electronic
Media. Wm. C. Brown Publisher.
Diploma Course in Mass Communication and Video Production (Add-on Course) for the
examination of 2012.
CERTIFICATE COURSE
Paper – I: Mass Communication
Total Periods 130
Theory 80
Practicals 50
Total Marks 100
Theory Marks 60
Practical Marks 40
Instructions for Paper-setters and candidates:
• The maximum marks for the theory paper will be 60. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 6 questions. Each question
shall be of 2 marks. (6X2 = 12 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
12 marks. (4X12 = 48 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
Communication: Meaning, definition, forms (Intrapersonal, Inter personal, group, mass)
Basic theories of Communication: Bullet Theory & SR Model
Unit II:
Brief introduction of evolution of early newspapers in Europe and India.
Role of Indian press in Freedom Struggle.
Unit III:
Basics of Journalism & Essentials of News writing
News: Definition, nature & structure (5Ws & 1H)
Feature: Definition, nature & types
2
Unit IV:
Role, responsibility and accountability of Journalists
Code of Ethics (Press Council of India)
Practicals: Total Marks: 40
Project on any one aspect of communication 15 marks
Practical file: clippings of different types of leads 5 marks
Different types of news reports 5 marks
Different types of features 5 marks
Idea generation and writing of a feature 5 marks
Fact gathering and writing of a news report 5 marks
Courses of Reading
ESSENTIAL READINGS
1. Wilbur Schramm : Mass Communication. 2nd ed. Urbana, University of Illinois Pr. 1960.
2. Wilbur Schramm : Process & Effects of Mass Communication Urbana, University of
Illinois Press 1953.
3. Lee Richardson : Dimensions of Communication. N.Y. Appleton- Century-Croft, 1969.
4. Kenneth K. Anderson : Introduction of Communication, Theory and Practice. Menlo Park,
Cummings Pub. Co., 1972.
5. Deniel Ketz et al : Public Opinion and Propaganda N.Y. Holt 1962.
6. Anderson, Kenneth : Introduction to Communication. Theory and Practice. Cummings
Publishing Co., California, 1972.
7. Everett M. Rogers : A history of communication study. The Free press, 1997.
8. S.K. Goel : Communication Tomorrow. Common Wealth publishers, 1999.
9. Steven G. Jones : Cybersociety, Sage Publication, 1998.
10. Michael Norton and Purba
Dutt
: Getting started in Communication, Sage Publications, 2003.
FURTHER READINGS
1. Ball-Rokeach, Sandra &
DeFleur, Melvin
: Theories of Mass Communication. Longman, New York, 1975.
2. Berlo David : The Process of Communication. Holt, Rinehart & Winston, NY, 1960.
3. Blumler, Jay G & Katz, Elihu
(ed.)
: The uses of Mass Communication, SAGE, Beverly Hills, 1974.
4. De Sola Pool, Ithiel (ed) : Handbook on Communication, Rand McNally College Publishing Co.,
Chicago, 1972
3
Paper – II: Video Production
Total Periods 130
Theory 65
Practicals 65
Total Marks 100
Theory Marks 50
Practical Marks 50
Instructions for Paper- setters and candidates:
• The maximum marks for the theory paper will be 50. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 5 questions. Each question
shall be of 2 marks. (5X2 = 10 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
10 marks. (4X10 = 40 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
TV program distribution system: terrestrial transmission, satellite transmission, cable transmission, DTH etc.
Unit II:
Brief introduction to the origin and development of television in India; international telecommunication union,
(ITU), INTELSAT and COMSAT.
Unit III:
World systems of broadcasting
Characteristics of television
TV as a mass medium – role, function, reach and future.
Unit IV:
TV program composition; program planning, program scheduling & strategy; importance of audience research in
TV; TRP/TAM.
Practicals:
Class test 10 marks
Essay (300-400 words) on any one type of television program 20 marks
Identify program composition of any five television channels (prime time programming) 20 marks
4
ESSENTIAL READINGS
1. Machin, David & Niblock, Sarah : News production: Theory and Practice, Routledge,
New York, 2006.
2. Kaushik, Sharda : Script to Screen: An Introduction to TV Journalism,
Macmillan, New Delhi, 2000.
3. Cohen, Akilia A : The Television News Interview. SAGE, New Delhi,
1987.
4. Zettl, Herbert : Television Production Handbook. Wadswoth, CA,
2003.
5. Shrivastava, K.M. : Broadcast Journalism in the 21st century New Dawn
Press Group, New Delhi, 2005.
6. Fulding, Ken : Introduction to Television Production, Longman,
New York, 1990.
7. Cohen,Akiba N. : The Television News Interview. SAGE, Beverly
Hills, 1987.
FURTHER READINGS
1. Ken Fielding : Introduction to Television Production (Arizone
State University) Longman New York & London.
2. Lynee S. Gross WCB : Tele Communication- An Introduction to Electronic
Media. Wm. C. Brown Publisher.
5
DIPLOMA COURSE
Paper – I: Mass Communication
Total Periods 130
Theory 80
Practicals 50
Total Marks 100
Theory Marks 60
Practical Marks 40
Instructions for Paper-setters and candidates:
• The maximum marks for the theory paper will be 60. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 6 questions. Each question
shall be of 2 marks. (6X2 = 12 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
12 marks. (4X12 = 48 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
The Communication process
Barriers to Communication
Communication models: Shannon and Weaver, Lasswell, Berlo
Normative theory of Communication
Unit II:
Growth of Press in Independent India
Overview of the current status of the media industry in India.
Unit III:
News: News Values, Importance of Leads, Process of Newsgathering, Making Maintaining news sources.
Features: Structure of a feature, sourcing ideas for features.
Unit IV:
Editing: Organisation & Operation of a newsroom.
Qualities & responsibilities of a News Editor
Principles of Editing.
6
Practicals: Total Marks: 40
Project on any one aspect of communication 15 marks
Practical file: clippings of Ethical violations by Print Media 5 marks
Analysis of 5 Advertisements 5 marks
Writing of 1 press release 5 marks
Analysis of 2 institutional ads 5 marks
Analysis of 2 public service ads 5 marks
Courses of Reading
ESSENTIAL READINGS
1 Wilbur Schramm : Mass Communication. 2nd ed. Urbana, University of Illinois Pr. 1960.
2 Wilbur Schramm : Process & Effects of Mass Communication Urbana, University of
Illinois Press 1953.
3 Lee Richardson : Dimensions of Communication. N.Y. Appleton- Century-Croft, 1969.
4 Kenneth K. Anderson : Introduction of Communication, Theory and Practice. Menlo Park,
Cummings Pub. Co., 1972.
5 Deniel Ketz et al : Public Opinion and Propaganda N.Y. Holt 1962.
6 Anderson, Kenneth : Introduction to Communication. Theory and Practice. Cummings
Publishing Co., California, 1972
7 Everett M. Rogers : A history of communication study. The Free press, 1997.
8 S.K. Goel : Communication Tomorrow. Common Wealth publishers, 1999.
9 Steven G. Jones : Cybersociety, Sage Publication, 1998.
10 Michael Norton and Purba
Dutt
: Getting started in Communication, Sage Publications, 2003.
FURTHER READINGS
1 Ball-Rokeach, Sandra &
DeFleur, Melvin
: Theories of Mass Communication. Longman, New York, 1975.
2 Berlo David : The Process of Communication. Holt, Rinehart & Winston, NY, 1960.
3 Blumler, Jay G & Katz, Elihu
(ed.)
: The uses of Mass Communication, SAGE, Beverly Hills, 1974.
4 De Sola Pool, Ithiel (ed) : Handbook on Communication, Rand McNally College Publishing Co.,
Chicago, 1972.
7
Paper – II: Video Production
Total Periods 130
Theory 65
Practicals 65
Total Marks 100
Theory Marks 50
Practical Marks 50
Instructions for Paper-setters and candidates:
• The maximum marks for the paper will be 50. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 5 questions. Each question
shall be of 2 marks. (5X2 = 10 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
10 marks. (4X10 = 40 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
Basic functions of Video Camera
Role and responsibility
Basic camera shorts
Unit II:
Language of camera shots
Static and meaning shots
Principal of composition
Camera prespective
Language of transition
Basics of TV script writing
Unit III:
Above and below the line function
Role of producer, director, files manager and editor.
Unit IV:
Basic TV script writing
3 stages of TV video production
Pre- production, production and post-production.
8
Practical Total Marks: 50
1. Watch any TV program for 3-minute and identify the different: Marks = 20
(i) Shots used
(ii) Camera angles
(iii) Camera movements
(iv) Transition used
(v) Camera perspective
2. Write a 5-minute script for a television documentary on any social issue. Marks= 20
3. Produce a 2-minute television documentary of your choice. Marks = 10
Courses of Reading
ESSENTIAL READINGS
1. Machin, David & Niblock, Sarah : News production: Theory and Practice, Routledge, New
York, 2006.
2. Kaushik, Sharda : Script to Screen: An Introduction to TV Journalism,
Macmillan, New Delhi, 2000.
3. Cohen, Akilia A : The Television News Interview. SAGE, New Delhi,
1987.
4. Zettl, Herbert : Television Production Handbook. Wadswoth, CA, 2003.
5. Shrivastava, K.M. : Broadcast Journalism in the 21st century New Dawn
Press Group, New Delhi, 2005.
6. Fulding, Ken : Introduction to Television Production, Longman, New
York, 1990.
7. Cohen,Akiba N. : The Television News Interview. SAGE, Beverly Hills,
1987.
FURTHER READINGS
1. Ken Fielding : Introduction to Television Production (Arizone State
University) Longman New York & London.
2. Lynee S. Gross WCB : Tele Communication- An Introduction to Electronic
Media. Wm. C. Brown Publisher.
9
10
ADVANCED DIPLOMA
Paper – I: Mass Communication
Total Periods 130
Theory 80
Practicals 50
Total Marks 100
Theory Marks 60
Practical Marks 40
Instructions for Paper-setters and candidates:
• The maximum marks for the theory paper will be 60. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 6 questions. Each question
shall be of 2 marks. (6X2 = 12 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
1 2 marks. (4X12 = 48 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
Importance of Radio as a medium of social change, education & entertainment
Characteristics of Radio
Introduction to News Media
Unit II:
Definition, scope & concept and functions of Advertising
Basic principles of Copywriting.
Unit III:
Definition, scope & concept and functions of Public Relations.
Introduction to PR tools.
Unit IV:
Pages make up & Design: Elements of Design (Verbal, Visual & White Space)
Principles of design: Balance, Contrast, Movement, Focus, Unity & Harmony.
11
Practicals: Total Marks: 40
Project on any one aspect of communication 15 marks
Practical file: clippings of Ethical violations by Print Media 5 marks
Analysis of 5 Advertisements 5 marks
Writing of 1 press release 5 marks
Analysis of 2 institutional ads 5 marks
Analysis of 2 public service ads 5 marks
Courses of Reading
ESSENTIAL READINGS
1 Wilbur Schramm : Mass Communication. 2nd ed. Urbana, University of Illinois Pr. 1960.
2 Wilbur Schramm : Process & Effects of Mass Communication Urbana, University of
Illinois Press 1953.
3 Lee Richardson : Dimensions of Communication. N.Y. Appleton- Century-Croft, 1969.
4 Kenneth K. Anderson : Introduction of Communication, Theory and Practice. Menlo Park,
Cummings Pub. Co., 1972.
5 Deniel Ketz et al : Public Opinion and Propaganda N.Y. Holt 1962.
6 Anderson, Kenneth : Introduction to Communication. Theory and Practice. Cummings
Publishing Co., California, 1972.
7 Everett M. Rogers : A history of communication study. The Free press, 1997.
8 S.K. Goel : Communication Tomorrow. Common Wealth publishers, 1999.
9 Steven G. Jones : Cybersociety, Sage Publication, 1998.
10 Michael Norton and Purba
Dutt
: Getting started in Communication, Sage Publications, 2003.
FURTHER READINGS
1 Ball-Rokeach, Sandra &
DeFleur, Melvin
: Theories of Mass Communication. Longman, New York, 1975.
2 Berlo David : The Process of Communication. Holt, Rinehart & Winston, NY, 1960.
3 Blumler, Jay G & Katz, Elihu
(ed.)
: The uses of Mass Communication, SAGE, Beverly Hills, 1974.
4 De Sola Pool, Ithiel (ed) : Handbook on Communication, Rand McNally College Publishing Co.,
Chicago, 1972.
12
Paper – II: Video Production
Total Periods 130
Theory 65
Practicals 65
Total Marks 100
Theory Marks 50
Practical Marks 50
Instructions for Paper-setters and candidates:
• The maximum marks for the theory paper will be 50. Time allowed will be 3 hours.
• There shall be 9 questions in all out of which 5 have to be attempted.
The first question is compulsory comprising 10 short answer type questions spread over the whole syllabus to
be answered in about 75-100 words each. The candidates are required to attempt 5 questions. Each question
shall be of 2 marks. (5X2 = 10 marks)
Rest of the paper shall contain four units. Two questions shall be asked from each unit and the candidates shall
be given internal choice. The candidates shall attempt one question from each unit. Each question will carry
10 marks. (4X10 = 40 marks)
Question paper will be set in English but the medium of examination will be English, Punjabi and Hindi.
Unit I:
TV sound production
Importance of sound in video production
Function of sound
Sound prospective microphone: types
Pick up pattern.
Unit II:
TV Lighting: importance lighting in video production
Function and protection of light
Basic 3-point lighting system for video production.
Unit III:
Basics of video editing
Switching, components of video editing
Using the editing system.
Unit IV:
Offline of online editing system
Non-linear editing- Moviemaker
Primer PRO and FCP.
13
Practicals:
5 minute Video Production 50 marks
Breakup
Pre-production 10 marks
Production 20 marks
Post-production 20 marks
Courses of Reading
ESSENTIAL READINGS
1. Machin, David & Niblock, Sarah : News production: Theory and Practice, Routledge, New
York, 2006.
2. Kaushik, Sharda : Script to Screen: An Introduction to TV Journalism,
Macmillan, New Delhi, 2000.
3. Cohen, Akilia A : The Television News Interview. SAGE, New Delhi, 1987.
4. Zettl, Herbert : Television Production Handbook. Wadswoth, CA, 2003
5. Shrivastava, K.M. : Broadcast Journalism in the 21st century New Dawn
Press Group, New Delhi, 2005.
6. Fulding, Ken : Introduction to Television Production, Longman, New
York, 1990.
7. Cohen,Akiba N. : The Television News Interview. SAGE, Beverly Hills,
1987.
FURTHER READINGS
1. Ken Fielding : Introduction to Television Production (Arizone State
University) Longman New York & London.
2. Lynee S. Gross WCB : Tele Communication- An Introduction to Electronic
Media. Wm. C. Brown Publisher.
